About
I build the thing, then I stay until it runs.
I am Daniel. I have spent my career inside operations rather than beside them, as the person accountable when the numbers are wrong, the schedule breaks, or nobody can find the file.
At Folio Dynamix I worked on operations behind $3.2B in managed assets, where a small process gap is not an inconvenience, it is a reportable problem. At Greenhaven Soccer Club I ran the operation for 900 players across 88 teams: registration, scheduling, volunteers, fields, and a hundred parents who needed an answer that evening. At William Jessup University I delivered $2M in cost reductions, which in practice meant reading every contract and every workflow until the waste was obvious.
Why I started Yui
Small businesses get the worst version of operations help. Either a consultant arrives, interviews everyone, leaves a deck, and invoices, or a software vendor sells a platform that nobody adopts because it was never fitted to how the work actually happens. Both leave the owner exactly where they started, just poorer and more tired.
I wanted to do the opposite: sit inside the operation, find the one or two things that are genuinely costing money, and build them. Not recommend them. Build them, put them in front of the people who have to use them, fix what breaks in week two, and keep going until the business runs without me watching it.
AI changed what is possible here, and not in the way most of the noise suggests. It does not replace anyone in a nine-person company. What it does is absorb the work that was never worth a salary and never got done properly anyway: the call that went to voicemail, the follow-up nobody sent, the report assembled by hand every month. That is unglamorous, and it is where the hours are.
The name
Yui (YOO-ee)
Yui is an old Japanese practice where neighbors pitched in on each other’s work: a roof to re-thatch, a field to harvest, a house to raise. Nobody invoiced anybody. You showed up because the help would come back around when it was your turn.
That is the standard I am trying to hold. Not a vendor relationship, and not charity either. It is showing up on someone else’s work like the outcome is partly mine, because in practice it is.
Track record
- $3.2B
Assets managed
Folio Dynamix
- 900+
Players and 88 teams run
Greenhaven Soccer Club
- $2M
Cost reductions delivered
William Jessup University
How I work
I work with a small number of businesses at a time, because the work is hands-on and there is no version of it that scales by adding slides. I am based in Sacramento and most of my clients are here, though the work travels fine.
If your operation is mostly fine and you need one automation built, say so. That is a sprint, not a retainer, and I will tell you as much on the call. If you are the bottleneck for everything and you know it, that is the longer engagement. Either way, the first call is me asking what breaks most often, and telling you honestly whether I am the right help.
Let’s talk about your operation.
Thirty minutes, no pitch deck. Tell me what keeps breaking and I will tell you what it would take to fix it.